Resort Ad (Outdoor Ad)

Resort Ad (Outdoor Ad)

Activity :  Designing outdoor advertisement
Product/Company : Hotel & Resorts

Assignment Brief

You required to create and design a copywriting and layout design for TWO gateway outdoors ads for a resort in Malaysia with same tone values.

You only can use gateway outdoors as a medium of advertising to shout about it.

There might be a number of different audiences that you could aim this at, depending on the core message(s) you devise. Be sure to outline what your message is and who you want to tell it to. You define your target audience for your campaign.

You may begin your ideas of advertising design execution with typographic and illustration for start.

All early design decisions must be based on your assessment of the audience’s understanding of the topic and of your visual concepts. Physical evidence of this understanding must be provided at certain stages of the production.

1) Company : Shangri - La

2) Company : Four Seasons